The ownership of 550 W Adams and Telos hired BOD to come up with a creative campaign to promote the property and its available spaces. To our advantage, ownership had just finished installing a set of new amenities and they were in the process of completing a full lobby renovation. After presenting multiple campaign ideas, the team landed on our “Elevator” concept. Uniquely, the website scrolls upward instead of the traditional downward scroll. The opening screen shows an activated elevator button, which then separates at the middle like doors to reveal the main campaign theme “550 Transformed”. Elevator themed elements continue throughout the site, including the option to have elevator music.
